Case Studies Loyalty Management

Loyalty Solutions for Fuel Retail

sector: Oil & Petrolium

Ecolab is the global leader in water, hygiene and energy technologies and services. The world’s leading provider of water treatment and process improvements.

Case Study Details

Customer Requirement:

Fully-integrated marketing solutions platform that would enhance the retail consumer experience, build and manage customer data, configure multi tier customer rewards program, generate powerful and insightful reports for key marketing decisions.

Our Role:

Syspedia was involved through the entire design, development, testing, deployment, rollout and support of the loyalty management platform, bringing together an integrated solution leveraging hardware, software and services.

  • Integration at Point of Interaction
  • Real-time Customer Data Store
  • Customer Intelligence Analytics
  • Customer Intelligence Analytics
  • Campaign and Loyalty Rules
  • Data Quality & Integrity
  • Support Services

  • image

    Many companies currently view customer loyalty programs as crucial, especially those used by retailers. They lie within the scope of rather defensive strategies aimed at keeping customers and rely on a double belief that keeping a customer is less costly than gaining a new one, and that the best customers are the most profitable ones. In our implementation we have analysised and able to see the profitabilty within short span of time. As our client is from oil station field, By using customer loyalty program we set of actions devised so as to stimulate and keep up with some customers, and so as to minimise loss, namely the rate of lost customers, and increase the amount of purchases. These programs often consist in issuing loyalty points.